HOW TO CREATE AN EFFECTIVE DIRECT SHARE CAMPAIGN ON E-GLOBAL
Build a Clear Landing Page, Explain Your Offer and Reach the Right Audience
Direct Share allows creators, businesses, brands, service providers, organisations and campaign owners to build structured promotional campaigns through E-Global.
Instead of sharing only an unexplained external link, Direct Share gives the campaign owner a complete E-Global landing page where visitors can understand the campaign before deciding what to do next.
A Direct Share campaign may include:
• A campaign title
• Main campaign image
• Clear description
• Product, service or event information
• Important benefits
• Contact or participation details
• A call-to-action
• An approved external destination
• A promotional video of up to 60 seconds
The landing page may serve as the complete campaign destination, or it may guide visitors to another approved page.
A successful campaign begins with a clear idea and honest information.
This guide explains how to plan, create and improve a Direct Share campaign.
UNDERSTAND THE PURPOSE OF DIRECT SHARE
Direct Share is designed for creating complete promotional campaigns.
It may be used for:
• Products
• Services
• Events
• Creator announcements
• Training programmes
• Registrations
• Business promotions
• Community programmes
• Brand campaigns
• Booking services
• Educational opportunities
• Public announcements
• Other approved campaign purposes
Direct Share is different from Boost Share.
Boost Share promotes approved content that already exists online.
Direct Share allows the campaign owner to create a new promotional presentation through an E-Global landing page.
The campaign owner controls how the offer is introduced, explained and presented.
DEFINE ONE CLEAR CAMPAIGN GOAL
Before creating the campaign, decide what you want visitors to do.
Your goal may be:
• Learn about a product
• Book a service
• Register for an event
• Join a training programme
• Visit a business website
• Contact the campaign owner
• Read important information
• Follow a creator
• Apply for an opportunity
• Attend a community programme
• Complete another approved action
A campaign should have one clear main goal.
When too many unrelated actions are included, visitors may become confused.
Ask yourself:
“What is the most important action I want the visitor to take?”
Your landing page, promotional video and call-to-action should all support that goal.
IDENTIFY YOUR INTENDED AUDIENCE
A strong campaign is created for a specific audience.
Consider:
• Who needs the product or service?
• Who may be interested in the event?
• What location is relevant?
• What age group may benefit?
• What problem does the campaign solve?
• What information will help the visitor decide?
• What communication style will the audience understand?
For example:
A local cleaning service should target people within its service area.
A business training campaign should target entrepreneurs or people interested in business development.
A music event should reach people who enjoy the relevant music category.
Relevant audiences improve visitor quality and campaign engagement.
CHOOSE A CLEAR CAMPAIGN TITLE
The campaign title should explain what the campaign is about immediately.
A good title is:
• Clear
• Short
• Relevant
• Honest
• Easy to understand
Examples include:
• Register for Our Digital Skills Training
• Book a Professional Home Cleaning Service
• Discover Our New Fashion Collection
• Join Our Community Business Event
• Learn About Our Creator Development Programme
• Order Fresh Meals from Our Kitchen
• Apply for Our Professional Workshop
Avoid vague titles such as:
• Click Here Now
• Amazing Opportunity
• You Will Not Believe This
• Guaranteed Success
• Do Not Miss This Secret
A title can be attractive without being misleading.
SELECT AN ACCURATE MAIN IMAGE
The main campaign image is one of the first things visitors may see.
It should represent the real campaign.
Use an image showing:
• The actual product
• The service being provided
• The event
• The business
• The campaign subject
• The creator or organisation
• Another relevant campaign visual
Do not use:
• A product you do not sell
• Another company’s branding deceptively
• Fake before-and-after images
• Misleading stock photographs
• Copyrighted images without permission
• Images suggesting results you cannot provide
The image should attract attention while remaining truthful.
WRITE A STRONG CAMPAIGN INTRODUCTION
The opening section of the landing page should explain the campaign quickly.
A useful introduction answers:
• What is this campaign?
• Who created it?
• Who is it for?
• Why may it be useful?
• What should the visitor expect?
Example:
“We provide reliable home cleaning services for busy families and professionals. Our trained team offers scheduled cleaning services within the supported service area. Use this page to learn about our services and request a booking.”
The introduction should make the campaign understandable without requiring the visitor to guess.
EXPLAIN THE PROBLEM OR NEED
A strong campaign helps visitors understand why the offer matters.
Explain the problem, need or opportunity clearly.
For example:
A training campaign may explain that many small business owners need practical digital skills.
A cleaning service may explain that busy families may need reliable home support.
A creator event may explain that the programme brings creators and communities together.
Do not exaggerate the problem or frighten visitors unnecessarily.
Present the issue honestly and then explain how the campaign responds to it.
PRESENT THE PRODUCT OR SERVICE CLEARLY
Describe exactly what is being offered.
For a product, include relevant details such as:
• Product name
• Main features
• Intended use
• Available options
• Important conditions
• Availability
• Delivery or collection information where applicable
For a service, explain:
• What the service includes
• Who provides it
• Service location
• How it works
• Booking process
• Important limitations
• Contact information
For an event, include:
• Event name
• Date
• Time
• Venue
• Programme details
• Registration conditions
• Contact information
Clear information helps visitors make informed decisions.
FOCUS ON REAL BENEFITS
Benefits explain how the product, service or campaign may help the visitor.
Benefits should remain realistic.
Examples may include:
• Saves time
• Provides useful knowledge
• Improves convenience
• Gives access to professional support
• Helps people discover a new product
• Connects participants with a community
• Provides an organised event experience
Avoid unsupported promises such as:
• Guaranteed success
• Guaranteed income
• Permanent results
• Risk-free profit
• Instant transformation
• Results that cannot be verified
Honest benefits build more trust than exaggerated claims.
INCLUDE IMPORTANT CONDITIONS
Do not hide important conditions.
Where applicable, state:
• Price or payment conditions
• Service location
• Availability
• Registration deadline
• Age requirements
• Eligibility conditions
• Delivery terms
• Refund conditions
• Booking requirements
• Other important limitations
Visitors should not discover major conditions only after taking action.
Transparency improves campaign quality and protects trust.
CREATE THE 60-SECOND PROMOTIONAL VIDEO
Direct Share allows the campaign owner to upload a promotional video of up to 60 seconds.
The video should introduce and explain the campaign quickly.
A simple structure is:
FIRST 10 SECONDS — INTRODUCTION
State:
• Your name or business
• What you are promoting
• Who the campaign is for
Example:
“Hello, we are BrightCare Cleaning Services, providing reliable home and office cleaning within the city.”
NEXT 20 SECONDS — MAIN VALUE
Explain:
• The problem you solve
• The main product or service
• Why the visitor may be interested
Example:
“We help busy families and businesses maintain clean, comfortable spaces through scheduled and one-time cleaning services.”
NEXT 20 SECONDS — IMPORTANT DETAILS
Mention:
• Main features
• Key information
• What the visitor will find on the landing page
• Any important condition
Example:
“Our trained team provides flexible booking options. You can review our service details and contact information on this page.”
FINAL 10 SECONDS — CALL-TO-ACTION
Tell the visitor what to do next.
Example:
“Read the information below and select ‘Book Service’ to contact our team.”
The video should remain simple, confident and honest.
RECORD CLEAR VIDEO AND AUDIO
Your promotional video does not require expensive equipment.
You can improve it by:
• Cleaning the camera lens
• Recording in a bright environment
• Reducing background noise
• Speaking slowly and clearly
• Keeping the camera stable
• Using a simple background
• Looking toward the camera
• Reviewing the video before uploading
Avoid adding too much text or information to the video.
The purpose is to introduce the campaign, not to replace the entire landing page.
MATCH THE VIDEO WITH THE LANDING PAGE
The promotional video and written landing-page information must agree.
Do not say one thing in the video and another in the written content.
For example:
If the video says registration is free, the page should not later introduce an undisclosed fee.
If the video shows one product, the landing page should not describe a completely different product.
If the video promises a service in one location, the landing page should clearly state the actual service area.
Consistency helps visitors trust the campaign.
WRITE A CLEAR CALL-TO-ACTION
The call-to-action tells visitors what to do after reading the campaign.
Examples include:
• Learn More
• Register Now
• Book Service
• Visit Website
• Contact Us
• View Product
• Join Event
• Apply Now
• Read Full Details
• Follow Creator
The call-to-action should match the campaign goal.
Avoid vague or misleading buttons.
A visitor should understand what will happen after selecting the button.
USE THE LANDING PAGE AS THE COMPLETE DESTINATION
A Direct Share landing page may contain all the information needed for the campaign.
This may be suitable for:
• Small businesses without a website
• Local service providers
• Creator announcements
• Events
• Community programmes
• Simple registrations
• Training opportunities
• Public information campaigns
The landing page may include:
• Full description
• Product or service details
• Promotional video
• Contact information
• Instructions
• Important conditions
• Call-to-action
When the page contains everything necessary, the campaign may not require an external destination.
ADD AN EXTERNAL DESTINATION ONLY WHEN NEEDED
A campaign may include an approved external destination when visitors need to continue elsewhere.
This may be:
• Business website
• Product page
• Booking page
• Registration form
• Application page
• Social media page
• Event page
• Another approved destination
The destination should be:
• Safe
• Active
• Relevant
• Mobile-friendly where possible
• Connected directly to the campaign
• Free from malware or phishing
• Clear about the required action
Test the link before submitting the campaign.
A broken or unsafe destination may cause the campaign to be rejected.
SELECT THE CORRECT CAMPAIGN CATEGORY
The selected category helps E-Global organise and present campaigns appropriately.
Choose the category that matches the campaign.
Examples may include:
• Business services
• Products
• Education
• Events
• Technology
• Fashion
• Food
• Professional services
• Entertainment
• Community programmes
• Other approved categories
Do not choose an unrelated category only because you believe it may attract more views.
Accurate categories improve audience relevance.
USE HONEST CONTACT INFORMATION
Provide contact information only where appropriate and safe.
This may include:
• Official business email
• Business phone number
• Website
• Approved social media page
• Booking contact
• Other supported contact method
Avoid exposing unnecessary private personal information.
Businesses should use official contact details where possible.
Keep the information updated.
SET A REALISTIC CAMPAIGN BUDGET
Where the campaign requires a budget or supported Balance, choose an amount that matches the campaign goal.
Before funding the campaign, understand:
• The available campaign Balance
• The applicable currency
• The campaign duration
• The service or platform charge
• The estimated campaign reach where shown
• Applicable conditions
• Whether unused funds are handled according to platform rules
A larger budget does not automatically guarantee better results.
Campaign quality and audience relevance remain important.
USE ONLY OFFICIAL FUNDING METHODS
Use only the official options displayed inside E-Global or E-Global Hive.
Do not send money to individuals claiming they can:
• Add campaign credit manually
• Approve campaigns privately
• Guarantee traffic
• Generate engagement
• Bypass platform validation
• Increase EGPoints unofficially
Unofficial arrangements may lead to fraud or account restriction.
REVIEW THE CAMPAIGN BEFORE SUBMISSION
Before submitting, review:
• Campaign title
• Main image
• Description
• Benefits
• Important conditions
• Promotional video
• Category
• Call-to-action
• External destination
• Contact information
• Spelling and grammar
• Copyright permission
Ask yourself:
“Can a new visitor understand this campaign clearly?”
Correct mistakes before submission.
Incomplete or confusing information may delay approval.
UNDERSTAND CAMPAIGN APPROVAL
Direct Share campaigns may be reviewed before publication.
The review may examine:
• Accuracy
• Safety
• Copyright compliance
• Video content
• Landing-page information
• Product or service category
• External destination
• Promotional claims
• Community Guidelines
• Applicable legal requirements
A campaign may be rejected if it contains:
• Fraudulent information
• False promises
• Illegal products or services
• Unsafe links
• Malware
• Copyright violations
• Adult or prohibited content
• Misleading financial claims
• Fake employment
• Harmful material
• Other policy violations
Approval does not remove responsibility from the campaign owner.
SHARE WITH RELEVANT AUDIENCES
Once approved, share the campaign with audiences who may genuinely be interested.
You may share through supported:
• Social media
• Messaging applications
• Groups
• Online communities
• Websites
• Other digital channels
Avoid mass-posting the campaign everywhere.
Relevant sharing improves traffic quality and protects the campaign from being treated as spam.
For example:
A local event should be shared with relevant local communities.
A professional training campaign should reach people interested in that subject.
A fashion campaign should reach people interested in clothing and style.
SHARING ALONE DOES NOT QUALIFY
Direct Share participation is not recognised simply because the link was copied or posted.
Applicable activity depends on genuine engagement.
The system may evaluate:
• Valid visits
• Landing-page interaction
• Promotional video activity
• Sponsor completion where applicable
• Call-to-action activity
• External-destination activity
• Traffic quality
• Campaign conditions
• System validation
Artificial or manipulated activity may be rejected.
UNDERSTAND THE SPONSOR EXPERIENCE
A Direct Share visitor journey may include an applicable sponsor experience.
Where required, the visitor may need to complete the sponsor experience before continuing.
Users must not attempt to:
• Skip the sponsor experience
• Automate completion
• Repeatedly refresh
• Generate fake visits
• Manipulate devices or networks
• Use bots or unauthorised software
Invalid sponsor activity may cause the related campaign activity to be rejected.
MONITOR CAMPAIGN PERFORMANCE
Where analytics are available, review information such as:
• Campaign views
• Landing-page visits
• Promotional video activity
• Call-to-action activity
• Valid engagement
• Traffic sources
• Campaign status
• Other available records
Use this information to understand how visitors respond.
Do not focus only on the highest number.
Ask:
• Did the right audience visit?
• Did visitors understand the offer?
• Did they watch the promotional video?
• Did they take the intended action?
• Did they leave because something was unclear?
Quality engagement is more important than empty traffic.
IMPROVE LOW-PERFORMING CAMPAIGNS
A campaign may perform poorly because:
• The title is unclear
• The image is weak or misleading
• The video is confusing
• The audience is not relevant
• The description lacks information
• The call-to-action is unclear
• The external link is broken
• The offer is not attractive
• Important conditions are hidden
• The campaign is being shared as spam
Review each part before increasing the campaign budget.
Improving the message may be more useful than spending more immediately.
AVOID FRAUDULENT OR MISLEADING CLAIMS
Direct Share must not be used to promote:
• Guaranteed income
• Fixed investment returns
• Get-rich-quick schemes
• Fake jobs
• False giveaways
• Misleading health claims
• Illegal products
• Fraudulent services
• Fake qualifications
• Hidden charges
• Unsafe external websites
• Other deceptive campaigns
The Creators Ecosystem is not an investment programme.
EGPoints should not be presented as a guaranteed financial-return product.
Campaigns using prohibited or misleading claims may be removed.
PROTECT VISITOR INFORMATION
Do not collect sensitive information through unsafe methods.
Avoid requesting:
• Passwords
• Verification codes
• Full payment-card details
• Unnecessary identification documents
• Account-recovery information
• Other highly sensitive data
Where information collection is necessary, use secure and authorised systems.
Tell visitors clearly how their information will be used where required.
RESPECT COPYRIGHT AND BRAND RIGHTS
Use only campaign materials you own or are authorised to use.
This includes:
• Images
• Music
• Videos
• Logos
• Product photographs
• Written content
• Brand assets
• Creator materials
Do not copy another person’s campaign and present it as your own.
Copyright complaints may lead to removal or account restriction.
DIRECT SHARE FOR CREATORS
Creators can use Direct Share for:
• New projects
• Events
• Training
• Performances
• Creator announcements
• Products
• Services
• Community programmes
• Other approved campaigns
The 60-second video allows the creator to speak directly to potential participants.
The landing page provides the complete explanation.
DIRECT SHARE FOR BUSINESSES
Businesses can use Direct Share to promote:
• Products
• Professional services
• Booking opportunities
• Events
• Training programmes
• New business offers
• Website launches
• Public announcements
• Other approved campaigns
Small businesses without a full website may use the landing page as their complete promotional page.
DIRECT SHARE FOR COMMUNITY PROGRAMMES
Community leaders and organisations may create campaigns for:
• Public-awareness programmes
• Community events
• Educational activities
• Cultural programmes
• Local development initiatives
• Professional opportunities
• Approved public-interest information
Community campaigns should remain truthful and should clearly identify the organiser.
DIRECT SHARE AND THE CREATORS ECOSYSTEM
Eligible creator-side participation may connect automatically through applicable Direct Share activities.
Eligible viewers or sharers may choose to enable their own applicable participation through available account controls.
All participation remains subject to:
• Genuine activity
• Current settings
• Account eligibility
• Platform validation
• Applicable rules
• Fraud-prevention checks
The Creators Ecosystem is powered by real platform activity and does not guarantee fixed results.
DIRECT SHARE AND E-SPARK GIFTING
A Direct Share campaign may introduce visitors to a creator.
Visitors may later:
• Follow the creator
• Watch additional content
• Join the creator’s community
• Participate in Activity Rewards
• Send an E-Spark gift where available
E-Spark Gifting remains voluntary.
Campaign owners must not pressure visitors to send gifts or promise financial returns in exchange.
A SIMPLE CAMPAIGN CHECKLIST
Before publishing, confirm:
• Is the campaign goal clear?
• Is the intended audience identified?
• Is the title honest and understandable?
• Does the main image represent the campaign?
• Is the description complete?
• Are the benefits realistic?
• Are important conditions included?
• Is the 60-second video clear?
• Does the video match the written content?
• Is the call-to-action correct?
• Does the destination link work?
• Is the category accurate?
• Are all campaign materials authorised?
• Does the campaign follow Community Guidelines?
If the answer is yes, the campaign is ready for review.
WELCOME TO DIRECT SHARE CAMPAIGN CREATION
Direct Share gives campaign owners the tools to present offers clearly and professionally.
It replaces unexplained links with structured landing pages.
It gives campaign owners up to 60 seconds to introduce what they are promoting.
It helps visitors understand the message before taking action.
It allows creators, businesses and communities to reach relevant audiences through genuine engagement.
Plan your campaign carefully.
Explain your offer honestly.
Create a clear promotional video.
Build an informative landing page.
Share with relevant audiences.
Improve through real performance information.
Welcome to Direct Share campaign creation on E-Global.
Website: E-Global Hive
Mobile Application: E-Global
Plan. Create. Present. Share.